Media Buyer – Paid Social (Meta)

About the role

We are looking for a Media Buyer specialized in paid‑social on Meta platforms to join our growth team. Working closely with a Growth Strategist, you will translate strategy into high‑performing campaigns that drive acquisition and profitability for our wellness‑focused DTC clients.

Key responsibilities

• Build, launch, manage and continuously optimise Meta advertising campaigns across a portfolio of e‑commerce brands.
• Design and execute testing plans covering audiences, creatives, placements, budgets and campaign structures.
• Monitor performance daily, make data‑driven optimisation decisions and improve campaign efficiency and profitability.
• Control budgets and pacing to align with client performance targets.
• Troubleshoot delivery issues, tracking discrepancies and platform‑related challenges.
• Analyse campaign results and surface insights to inform future strategy.

Required profile

• Proven experience running paid‑social campaigns on Meta for direct‑to‑consumer brands.
• Strong analytical mindset with the ability to interpret data and act quickly.
• Comfort operating in regulated or policy‑constrained industries such as wellness, hemp, cannabis‑adjacent or telehealth.
• Self‑starter who thrives in a fast‑paced, results‑oriented environment.

Required skills

• Meta Ads Manager (Facebook Ads) platform expertise.
• Campaign testing and optimisation techniques.
• Data analysis and performance reporting.