Organic Marketing Specialist – Local SEO & AI Content

About the role

We are looking for an Organic Marketing Specialist to make Brazilian Lumber the top‑of‑mind supplier in every physical market we serve. You will own the local SEO and Google Business Profile strategy, leveraging AI‑driven content to attract, nurture and convert local builders and contractors.

Key responsibilities

• Develop and execute a full organic revenue funnel from ranking to revenue, tracking KPI’s such as traffic, clicks, conversions and profit.
• Manage and optimise all Google Business Profiles, including audits, frequent posts, media updates and review management to maintain a 4.8+ star rating and dominate the Map Pack.
• Implement Local Intent SEO and Answer Engine Optimization (AEO) to rank for “lumber near me” and product‑specific queries.
• Prompt‑engineer AI models (Claude, Gemini) to produce location‑specific blog posts, GMB updates and Pinterest captions.
• Design and run automated Email and SMS campaigns (Klaviyo, HubSpot, ActiveCampaign) that guide leads from education to quote to purchase.
• Secure digital PR placements and manage local citations, Reddit and Quora participation to build authority and referral traffic.
• Monitor commercial performance through local conversions and retention revenue, reporting results to senior leadership.

Required profile

• Proven experience in local SEO with a strong understanding of Google Business Profile algorithms and proximity ranking factors.
• Hands‑on expertise in AI content generation and prompt engineering.
• Track record of managing end‑to‑end organic growth as a high‑ROI financial engine.
• Ability to work autonomously, set KPIs and optimise for revenue.

Required skills

• Google Business Profile (GMB) optimisation
• Local SEO and local schema markup
• AI tools: Claude, Gemini
• Prompt engineering for AI content
• Email & SMS automation platforms: Klaviyo, HubSpot, ActiveCampaign
• Reputation management tools such as BrightLocal
• Digital PR and citation management

What we offer

• Opportunity to shape the organic growth strategy of a leading lumber supplier.
• Access to cutting‑edge AI tools and marketing technology.
• Performance‑based incentives tied to revenue impact.