Paid Media Specialist (Meta & Google Ads)

About the role

Adapted is looking for a Paid Media Specialist to own the execution and optimization of Meta Ads and Google Ads for its portfolio of e-commerce clients. The role goes beyond campaign management: it calls for someone who understands performance, contributes to strategic decisions and proactively identifies ways to improve results. You will work closely with the General Manager on paid media strategy and collaborate with the creative team to test creatives, scale winning ads and drive client growth.

Key responsibilities

• Build, manage and optimize Meta and Google Ads campaigns across multiple e-commerce accounts, managing budgets of around $50,000 per month across both platforms.
• Run an ongoing testing and scaling framework, typically allocating 30% of the budget to testing new creative and 70% to scaling proven winners.
• Stay current with Meta's advertising best practices, platform updates and recommendations, and apply them to campaign structure, testing, optimization and account management.
• Monitor Meta's AI-powered creative features and automated enhancements, ensuring ads display as intended and deciding which features to enable or disable.
• Conduct keyword research, analyze search intent and competition, and build Google Ads campaigns that balance traffic opportunities with client profitability.
• Track ROAS, CPA, conversion rates, spend and revenue, and use performance data to make data-driven decisions.
• Partner with the creative team to turn performance insights into creative recommendations and keep a steady pipeline of new ad tests.
• Contribute to account audits, onboarding strategies and optimization recommendations, and explain technical campaign decisions to internal teams and clients.

Required profile

• 2+ years of hands-on paid media experience, with proven experience managing paid advertising for e-commerce or direct-to-consumer brands.
• Experience managing multiple accounts and budgets of up to $50,000 per month per client across Meta and Google combined.
• Strong understanding of Meta's current advertising best practices and familiarity with Meta's AI-powered creative tools and automated enhancements.
• Excellent written and verbal English, including the ability to explain technical advertising concepts clearly.
• Ability to work independently, manage priorities and keep learning as platforms evolve.
• Preferred: experience with U.S.-based e-commerce brands, paid media audits, and collaboration with creative teams.

Required skills

• Meta Ads and Google Ads
• Keyword research and campaign optimization
• Performance analysis (ROAS, CPA, conversion rates)

To apply, candidates must submit a 1-2 minute Loom video answering questions about their experience, approach to creative testing, familiarity with Meta's AI features and Google keyword research.