Programmatic Media Strategist

About the role

The Programmatic Strategist owns the execution, performance, and growth of programmatic media for a portfolio of clients. Working closely with account leadership, the strategist aligns programmatic activities with broader business goals and acts as the primary subject‑matter expert for clients.

Key responsibilities

• Develop and execute programmatic strategies across mobile, display, video, CTV, DOOH and audio channels.
• Onboard new programmatic accounts and manage campaigns within self‑serve DSPs.
• Collaborate with specialists, planning teams, and marketing sciences to design effective audience and data partner solutions.
• Lead client communications, monitor pacing, and ensure deliverable tracking.
• Integrate reporting APIs, ingest daily campaign data, and provide weekly performance insights.
• Handle operational tasks such as trafficking, pixel creation, and A/B test setups while leveraging AI tools and Power Digital’s Nova ecosystem.

Required profile

• Hands‑on experience with programmatic advertising platforms, DSPs, SSPs, and ad exchanges.
• Strong data‑analysis skills to interpret performance metrics and make data‑driven optimizations.
• Deep understanding of digital marketing principles across multiple channels (mobile, display, video, OTT, CTV, audio).
• Proficiency in ad creative best practices, audience targeting, and retargeting techniques.
• Excellent communication and collaboration abilities to work with cross‑functional teams, clients, and vendors.

Required skills

• Programmatic advertising platforms (DSPs, SSPs, ad exchanges)
• Data analysis and performance reporting
• Digital marketing channels: mobile, display, video, OTT, CTV, audio
• Ad creative formats and specifications
• Audience targeting, demographic and behavioral targeting
• Ad servers, ad verification tools, ad trafficking systems