Sales Manager – Colombia (Power & Energy)

About the role

The company is expanding its business in Colombia and is looking for an experienced Sales Manager / Country Representative to drive business development, build strategic partnerships and grow its market presence in the power, utilities and energy sectors. The ideal candidate has strong B2B sales experience, established local industry relationships and a solid understanding of the Colombian power and energy market.

Key responsibilities

• Develop and execute sales strategies and business plans for the Colombian market.
• Build and maintain relationships with utilities, power companies, energy distributors, EPCs, system integrators, government-related organizations and major commercial customers.
• Identify and develop opportunities in smart meters, power and electricity products, renewable energy solutions, battery energy storage systems, EV charging, microgrids and integrated energy solutions.
• Manage the full sales cycle: lead generation, customer needs analysis, commercial negotiations, tendering, project follow-up and contract closing.
• Develop local distribution channels and strategic partnerships, and monitor market trends, competitors, regulations and industry developments.
• Work with HQ and regional teams on product, technical and project delivery coordination.
• Build and expand the local sales team and channel network as the business grows.

Required profile

• Bachelor's degree or above in Electrical Engineering, Power Engineering, Energy, Business, Marketing or a related field.
• At least 3 years of B2B sales, project sales or key account management experience.
• Strong understanding of the Colombian power and energy market.
• Fluent Spanish; English or Chinese is a plus.
• Preferred: experience with Colombian utilities, electricity distribution companies or major energy-sector customers, and experience in public or private tenders and large-scale energy projects.

Required skills

• Business development, negotiation, project management and customer relationship management.
• Ability to independently develop and manage the Colombian market.

What we offer

• Competitive compensation and performance-based incentives.
• An international working environment with close collaboration with HQ.
• Opportunities to develop a growing portfolio of power and new energy solutions.
• Long-term career development and international business exposure.