Senior Director, Capabilities LATAM

About the role

We are looking for a senior leader to drive the evolution of modern‑trade capabilities across Latin America. The role will shape sales force design, customer service performance and distribution partnerships, leveraging advanced digital tools and AI‑driven insights.

Key responsibilities

• Lead the transformation and upskilling of Modern Trade sales teams (Merchandisers, Supervisors, KAMs) across the LATAM system.
• Own the customer service function, improving fill‑rate, inventory days on hand and logistics efficiency together with bottlers.
• Redesign the Modern Trade Route‑to‑Market model, including sales force sizing, operating routines, role profiles and incentive structures.
• Implement sales force automation tools and embed AI, video‑recognition and other digital capabilities into the sales process.
• Collaborate with KO bottlers, internal Operations and Platform Services to deploy scalable processes and technologies.
• Develop distribution partnerships with other CPGs to expand solutions for customers and drive incremental revenue.
• Deliver measurable impact on OI, revenue, ICE and OSA performance in the Modern Trade channel.

Required profile

• Exceptional stakeholder and relationship management skills, able to influence at all organizational levels.
• Proven leadership in executing multiple complex initiatives in parallel.
• Strong analytical and strategic thinking with solid commercial acumen.
• Experience in modern‑trade channels, sales force design and route‑to‑market models.
• Ability to translate strategy into disciplined, flawless execution.

Required skills

• Sales force automation tools
• Artificial intelligence (AI) applications for sales
• Machine learning algorithms for commercial use
• Video recognition technology