Senior Google Ads Manager

About the role

A performance-driven digital marketing agency is looking for an experienced Senior Google Ads Manager for a fully remote, individual contributor position. The role manages and optimizes Google Ads campaigns for clients across the U.S. and Canadian markets, overseeing several client accounts and driving measurable business results.

Key responsibilities

• Plan, launch, manage and optimize Search, Performance Max, Shopping and Display campaigns for lead generation and e-commerce accounts
• Oversee monthly advertising budgets, monitor spending and keep campaigns aligned with media plans and targets
• Analyze and improve CPL, CPA, ROAS and conversion rates
• Run weekly audits of conversion tracking, campaign performance and lead quality, and fix issues proactively
• Prepare monthly client performance reports and recommend improvements
• Identify CRO opportunities, build landing pages from design files and work with web developers on testing
• Monitor account performance and help account managers strengthen client relationships
• Contribute to SOPs, campaign architecture, media planning and quality assurance processes
• Collaborate with paid media, SEO, creative, CRO and account management teams

Required profile

• 7-10 years of hands-on experience managing Google Ads campaigns for service-based and e-commerce businesses, preferably in a digital marketing agency
• Proven experience managing campaigns for the U.S. and Canadian markets
• Ability to manage monthly budgets of $20,000 to $150,000+ with measurable results
• Experience managing multiple client accounts in an agency setting
• Strong analytical thinking, attention to detail, problem-solving and organizational skills
• Excellent written and verbal English and ability to work independently with remote teams

Required skills

• Advanced Google Ads (Search, Performance Max, Shopping, Display)
• Google Analytics 4 and Google Tag Manager, conversion tracking and verification
• Landing page building, conversion tracking implementation and CRO testing
• Understanding of CPL, CPA, ROAS and funnel metrics
• Preferred: Google Ads certifications, familiarity with Microsoft Ads, DV360, Amazon DSP, and AI tools for keyword research, analysis, automation or reporting

What we offer

• Fully remote work for professionals based in Latin America
• Stable, long-term collaboration with a clear scope and structured workflows
• Opportunities to shape campaign frameworks and performance standards, and to use automation and AI-enhanced tools
• Continuous skill development and professional growth