Senior Marketing Specialist

About the role

The Oscurro Group is seeking a Senior Marketing Specialist to act as the central creative and operational hub for all its businesses. You will ensure that every brand touch‑point, from social media captions to physical merchandise, reflects a consistent and high‑quality visual identity.

Key responsibilities

• Monitor and engage with social media accounts for each business entity, generate original digital content, and schedule posts with compelling captions.
• Provide clear direction to graphic designers, coordinate printing of flyers, brochures, and other marketing documents, and oversee production of merchandise and apparel.
• Liaise with external photographers, printers, and vendors to guarantee high‑quality output and act as the primary contact between creative, web, and administrative teams.
• Track brand mentions, respond to public inquiries, and manage relationships with influencers and partners.
• Research market trends, review competitor activities, and collect customer feedback from Shopify and social platforms.
• Gather performance data from social media and Shopify, and prepare concise reports on reach, engagement, and top‑selling items.

Required profile

• Proven experience coordinating social media and digital content across multiple brands.
• Strong ability to manage production of marketing collateral and merchandise.
• Experience working with web teams and maintaining accurate Shopify content.
• Excellent communication skills for internal coordination and external vendor management.

Required skills

• Shopify