Senior Social Media Manager – TikTok & Instagram Growth

About the role

We are seeking a Senior Social Media Manager to lead organic growth on TikTok and Instagram. This role focuses on viral content mechanics, platform algorithms, audience psychology, and AI‑driven content production to scale our audience toward 1M+ followers.

Key responsibilities

• Own and execute organic growth strategies for TikTok and Instagram.
• Leverage AI tools to accelerate short‑form video creation and rapid idea testing.
• Analyze performance data and translate insights into actionable growth tactics.
• Produce and optimize short‑form video content that maximizes retention and reach.
• Stay up‑to‑date with platform algorithm changes and audience trends.

Required profile

• 3+ years of proven TikTok and Instagram organic growth experience.
• Track record of growing accounts to 100K+ followers and generating millions of organic views.
• Advanced/Fluent English (written and verbal).
• Strong portfolio showcasing short‑form video production and growth results.
• Bonus experience with e‑commerce, wellness, fitness, healthcare, or DTC consumer brands.

Required skills

• Hands‑on experience with AI content creation tools such as Runway, Midjourney, Synthesia, Veo, and ChatGPT.
• Deep understanding of short‑form content strategy and retention mechanics.
• Ability to interpret performance metrics and adjust strategies accordingly.

What we offer

• Compensation of $2,200 USD per month.
• Full‑time freelance contract.
• 100% remote work with overlap to US/LATAM business hours.