SEO and Paid Ads Specialist

About the role

We are looking for a results‑driven SEO and Paid Ads Specialist to lead performance‑focused marketing campaigns for multiple clients. The role combines hands‑on paid media management across platforms with comprehensive on‑page and off‑page SEO strategy execution.

Key responsibilities

• Manage, execute, and optimize paid advertising campaigns on Meta, Google Ads, LinkedIn, and TikTok.
• Lead end‑to‑end technical, on‑page, and off‑page SEO strategies to improve organic rankings and drive quality traffic.
• Track, analyze, and report campaign performance and ROI to inform strategy and client reporting.
• Write high‑converting ad copy, landing page copy, and strategic content tailored to American cultural nuances.
• Apply Generative Engine Optimization (GEO) and Artificial Intelligence Optimization (AIO) principles for modern AI‑driven search visibility.
• Conduct continuous A/B testing on creatives, audience targeting, keywords, and messaging.

Required profile

• 5+ years of hands‑on experience in SEO strategy implementation and paid media management.
• Deep tactical proficiency with Meta Ads, Google Ads, LinkedIn Ads, and TikTok Ads.
• Proven track record executing both on‑page and off‑page SEO across client portfolios.
• Strong command of US English grammar, tone, and cultural nuances.
• Analytical mindset capable of turning raw data into actionable insights.
• Experience in a US digital marketing agency is a strong plus.

Required skills

• SEO strategy and implementation
• Paid Media Management
• Meta Ads
• Google Ads
• LinkedIn Ads
• TikTok Ads
• On‑page SEO
• Off‑page SEO
• Generative Engine Optimization (GEO)
• Artificial Intelligence Optimization (AIO)

What we offer

• Fully remote, 40‑hour week aligned with US Mountain Time.
• 2 weeks PTO plus 11 flexible paid holidays.
• Monthly salary range USD 1,600 – 2,200.