Shopper & Customer Marketing Coordinator – Pharmacy & E‑comm

About the role

We are looking for a proactive Shopper & Customer Marketing (S&CM) Coordinator to lead the trade‑marketing strategy for the Pharmacy and E‑commerce channel in Colombia. You will translate brand objectives into actionable in‑store and digital plans, manage budgets, and drive category growth.

Key responsibilities

• Define and lead the channel strategy for drugstores and e‑commerce, including activation frameworks, visibility guidelines, and assortment plans.
• Collaborate with sales and marketing teams to adapt brand campaigns to channel‑specific actions.
• Manage POSM allocation, coordinate in‑store activations, and conduct structured store visits to assess execution.
• Track and analyze key performance indicators such as sell‑in, sell‑out, market share, visibility, and velocity.
• Provide insights and adjust tactics to ensure strategic initiatives are implemented effectively.

Required profile

• Minimum 2 years of experience in trade marketing, shopper marketing, or customer development.
• Experience working with modern trade pharmacy chains.
• Strong understanding of commercial execution, channel strategy, and cross‑country collaboration.

Required skills

What we offer

• Opportunity to shape the marketing strategy for a fast‑growing channel.
• Collaborative environment with cross‑functional teams.
• Exposure to both physical retail and digital commerce.