Small and Medium Business Latin American Marketing Manager

About the role

This position leads the regional strategy for SMB (small and medium businesses) in the Latin America region, driving integrated planning and the Pan HP LATAM campaign execution. It connects strategy, content and customer experience to maximise business impact across multiple countries, categories and channels. The role is hybrid and based in the LATAM region.

Key responsibilities

• Define and lead the Pan HP LATAM strategy for SMB, aligning objectives with global, regional and local teams
• Orchestrate the 4P planning process (Product, Price, Place, Promotion) with Category, Channel, Sales and GTM teams
• Manage budgets and cascade strategies across LATAM countries
• Drive regional campaigns, adapting global initiatives for local relevance
• Develop integrated communication plans and coordinate Pan-LATAM launches
• Optimise digital and channel experiences, including landing pages, content and performance
• Map the full customer journey and identify gaps and opportunities across touchpoints
• Consolidate KPIs and activation plans from local teams for regional reporting
• Negotiate alliance funding and optimise onsite experience for e-tail and retail

Required profile

• 10+ years of experience in strategic marketing, planning and regional execution
• Proven experience in SMB, channel and online marketing
• Fluency in English and Spanish; Portuguese is a plus
• Knowledge of retail and e-tail playbooks, ABM and upper-funnel campaigns
• Strong leadership skills to guide cross-functional teams and manage stakeholders globally, regionally and locally
• Deep understanding of LATAM market dynamics and country-specific nuances

Required skills

• Digital marketing, e-commerce and channel strategies
• Data-driven approach using dashboards, AI and analytics
• Budget negotiation and management