Strategic Marketing Manager – Remote (US CST)

About the role

We are seeking a strategic, results‑driven Marketing Manager to own and optimise the full marketing‑to‑intake pipeline. You will lead digital, SEO, paid‑media, email nurture and reputation‑management initiatives to generate qualified consultations, retain clients and drive revenue growth.

Key responsibilities

• Build and maintain online review generation and reputation‑management processes.
• Evaluate marketing investments using cost‑per‑lead, consultation and ROI metrics.
• Create and coordinate client‑focused content for websites, email campaigns, workshops and other initiatives.
• Analyse website traffic, search performance and conversion data to uncover growth opportunities.
• Maintain and optimise the company website for higher conversions and user engagement.
• Develop and execute campaigns that attract prospective clients across core service areas.
• Own the full marketing‑to‑intake pipeline, ensuring efforts translate into qualified consultations and revenue.
• Prepare monthly performance reports and acquisition dashboards.
• Manage paid advertising on Google Ads, Local Service Ads, Meta platforms and other channels.
• Design and maintain lead‑nurture campaigns for prospects, former clients and referral partners.
• Implement local SEO strategies, including Google Business Profile optimisation and content planning.
• Measure and improve event performance based on registrations and attendance.

Required profile

• Strategic mindset with a focus on measurable business growth.
• Proactive, data‑driven professional who enjoys taking ownership.
• Ability to thrive in a fast‑paced environment balancing creativity and analytics.

Required skills

• Google Ads
• Local Service Ads
• Meta advertising platforms (Facebook/Instagram)
• Google Business Profile optimisation
• Search engine optimisation (SEO)
• Email marketing and lead‑nurture campaign creation
• Data analysis for marketing performance
• Website optimisation and content management

What we offer

• Remote‑first work environment with US Central Standard Time schedule.
• Opportunity to shape scalable marketing systems for a growing company.
• Great Place to Work certification for four consecutive years.