TikTok Advertising Strategist

About the role

Power Digital, an AI-native growth firm, is hiring a TikTok Advertising Strategist for its SMB TikTok offering, delivered remotely. The role covers a defined set of onboarding deliverables and recurring working sessions for small and mid-sized brands, focused on getting clients live and spending on TikTok quickly, then helping them grow. It is a self-starting position within the structure of the offer, working closely with the program lead.

Key responsibilities

• Own strategy and execution of the SMB TikTok offer, including account setup, QA and the initial campaign build (structure, ad copy, ads built from client creative)
• Run recurring working sessions covering builds, reporting and optimizations, and move clients to live, spending campaigns on a swift timeline
• Ensure sufficient QA so there are no errors that negatively affect clients
• Own internal communication for the program, keep client status and spend up to date in a shared tracker, and flag blockers and feedback to the program lead
• Make recommendations to improve efficiency and performance, and own performance reporting during client sessions
• Use data to tell a story and articulate results with clear next steps, and employ AI to optimize business processes

Required profile

• Advanced proficiency in spoken and written English
• 2-3 years of digital marketing experience, including 1-2 years in an agency setting
• Minimum 2-3 years of hands-on TikTok advertising experience
• Experience with account setup, campaign and ad group structure, ad copy, creative testing, and bid and budget optimization
• Experience with TikTok Pixel and Events Manager setup and QA
• Strong understanding of full-funnel marketing and the marketing funnel

Required skills

• Google Analytics
• Google and Microsoft Office suite
• TikTok advertising tools and the Power Digital Nova ecosystem
• Project management, client-facing presentation and communication, and disciplined scope control

What we offer

• Base salary plus commission opportunities
• Prepaid medicine plan, 15 paid vacation days and up to 4 hours per quarter of volunteer time off
• Fully flexible work environment (full remote, in office or hybrid) and a one-time WFH stipend
• Employee assistance program, legal benefits, paid social security and 17 Colombian national holidays
• Ongoing development programs, quarterly awards and DEI involvement