Website & Lifecycle Marketing Lead

About the role

We are seeking a Website & Lifecycle Marketing Lead to own the digital experience that turns visitors into customers and first‑time buyers into loyal repeat purchasers. In this fully remote, fast‑paced environment you will shape strategy, run experiments and deliver measurable growth across multiple product lines.

Key responsibilities

• Own website structure, messaging and conversion performance; design and run A/B tests with design and engineering teams.
• Design end‑to‑end customer journeys – onboarding, reorder triggers, retention, win‑back and repeat‑purchase flows.
• Develop clear positioning and messaging for each product line and keep it consistent across web, ads and sales tools.
• Plan, write and optimise lifecycle and marketing email campaigns that drive acquisition, activation and retention.
• Gather insights from sales calls, customer conversations and reviews to improve copy, web pages and experimentation ideas.
• Track and analyse conversion rates, repeat revenue, order value and CRM performance; use data to prioritise initiatives.

Required profile

• At least 4 years of B2B or e‑commerce marketing experience with hands‑on ownership of website optimisation and lifecycle/email programs.
• Proven ability to create customer‑centric copy and landing pages based on research and feedback.
• Strong analytical mindset with solid understanding of A/B testing principles and evidence‑based decision making.
• Excellent written English and the capacity to communicate complex ideas clearly.
• Proactive, ownership‑driven attitude and ability to work independently in a fast‑moving environment.

Required skills

• HubSpot (or similar CRM)
• Pipedrive (or similar CRM)
• Email marketing platforms (e.g., Mailchimp, Klaviyo)
• A/B testing tools

What we offer

• Competitive, flexible compensation package tailored to experience and impact.
• Fully remote work with flexible hours and no office attendance requirement.
• Full‑time independent contractor role with substantial responsibility and autonomy.
• Direct exposure to executive leadership and strategic decision‑making.
• Opportunities to influence product development, customer experience and company strategy.