YouTube Specialist

About the role

ONErpm is seeking a YouTube Specialist to join its music solutions team. You will work closely with cross‑functional professionals to develop and execute growth strategies for the company’s YouTube Multi‑Channel Network.

Key responsibilities

• Conduct market research and analysis of the music streaming landscape and YouTube ecosystem.
• Develop and implement a comprehensive YouTube growth strategy aligned with business objectives.
• Create and execute data‑driven campaigns to boost user acquisition, engagement, and conversions.
• Analyze platform and channel performance metrics to identify optimization opportunities.
• Consolidate performance reports to guide continuous improvement initiatives.
• Evaluate channel growth to maximize revenue generation for the MCN.
• Leverage YouTube tools such as Shorts, Community tab, playlists, Content ID, and Lives.
• Formulate video‑focused sales plans in collaboration with the A&R team.
• Provide strategic support to the video team for priority projects.
• Stay up‑to‑date with trends and innovations in music streaming and YouTube.
• Partner with internal teams (Marketing, Content, Operations, A&R) to ensure cohesive strategy.

Required profile

• Minimum of 3 years experience in channel management or related roles.
• Fluent English (C1 level).
• Proven track record of developing and executing digital marketing campaigns.
• Strong ability to interpret the music streaming landscape and YouTube ecosystem.
• Data‑driven decision‑making and solid project management skills.
• Excellent communication and interpersonal abilities for cross‑functional collaboration.
• Passion for music and deep understanding of YouTube and similar platforms.
• Proactive mindset with the ability to propose and execute strategic initiatives.