Business Development Representative – Channel & Distribution

About the role

Advantagy is seeking a Business Development Representative to generate top‑of‑funnel pipeline for a manufacturer expanding into the US market. You will own outbound outreach to distributors, independent reps, retailers and contractor networks, targeting high‑value buyers.

Key responsibilities

• High‑value outbound outreach to priority accounts such as distributors, independent reps, retailers, contractors and other channel partners.
• Creative prospecting using phone, email, LinkedIn, direct mail and sample drops to secure first meetings.
• Pipeline management: respond to replies, qualify interest, book meetings, capture notes and advance opportunities.
• CRM hygiene and reporting: maintain clean records, log activities and provide weekly recaps of outreach volume, reply rates and meetings booked.
• Coordinate samples, collateral and pricing by acting as the bridge between the client and prospective buyers.
• Track buying cycles and time outreach to align with known purchasing windows.
• Monitor social channels for inbound triggers and coordinate timely responses.
• Support trade show and event outreach before, during and after the event.
• Provide feedback to strategy by sharing objections, themes, pricing sensitivity and stakeholder needs.

Required profile

• 3+ years of B2B outbound sales development experience.
• Strong written and spoken English; comfortable speaking with US buyers.
• Some sales and closing experience.
• Familiarity with selling through distributors, independent reps or other channel partners.
• CRM fluency and rigorous management.
• Self‑directed and creative.
• Comfortable working in a base‑plus‑commission compensation structure.

Required skills

• CRM proficiency

What we offer

• Outreach software and infrastructure (CRM, sequencing tools, dialer where relevant).
• Target lists and day‑to‑day list management.
• Coaching and outreach strategy support (messaging, sequencing, prioritization, QA).
• Strategic oversight on positioning, channel selection and offer.
• Direct access to senior sales leadership and the Advantagy specialist bench.