Account Executive - Supermarkets & Mass Channels

About the role

Diageo is looking for an Account Executive in Bogota to lead the commercial development and execution of the Supermarkets channel across Bogota and Cundinamarca. The role drives sustainable growth, distribution expansion, portfolio development and in-store execution, while strengthening the commercial capabilities of the Mass Channels team and supporting Traditional Trade and Local Consumption channels.

Key responsibilities

• Lead the commercial agenda for supermarkets, securing volume growth, market share and profitability, and build customer plans on assortment, pricing, promotions and execution.
• Identify new business through customer acquisition, distribution expansion and portfolio optimization, and strengthen ties with key customers and distributors.
• Support the regional strategy to expand numeric distribution and coverage in Traditional Trade and Local Consumption, and drive route-to-market initiatives.
• Act as a capability development partner for the Mass Channels team, promoting best practices in territory management, sales effectiveness and performance tracking.
• Monitor commercial KPIs such as sales growth, numeric distribution, rate of sale and market share, and turn insights into actionable plans.

Required profile

• Commercial experience in FMCG, preferably in Modern Trade, Supermarkets, Traditional Trade or distributor management.
• Proven ability to manage commercial negotiations, customer relationships and business development.
• Experience with distributors, indirect sales or route-to-market strategies is highly desirable.
• Ability to influence cross-functional teams and drive results through collaboration.

Required skills

• Commercial acumen: customer profitability, portfolio management, pricing and promotion effectiveness.
• Route-to-market and distribution knowledge, including territory development and numeric distribution.
• Performance management: analytical skills and KPI monitoring.
• Influencing, collaboration and execution excellence.