Demand Generation Manager

About the role

A growth-stage B2B software company, moving from $3M to $10M ARR over the next 12 to 18 months, is hiring a Demand Generation Manager. Marketing runs lean and in-house, with paid media already live across Google, LinkedIn, Facebook and ChatGPT at $6,000 to $7,000 per month and HubSpot as the system of record. The role reports to the acting head of marketing and works directly with sales on pipeline.

Key responsibilities

• Own LinkedIn as the primary demand channel: content calendar, boosted posts, lead gen campaigns and audience building
• Run and scale paid media across Google, LinkedIn, Facebook and ChatGPT within the current budget, then build the case for increasing it
• Build and maintain campaign infrastructure in HubSpot, including workflows, lifecycle stages, forms and attribution
• Use intent data to build target account lists and route qualified accounts to sales
• Report weekly on spend, MQLs, SQLs and pipeline created; pipeline contribution is the scoreboard, not impressions
• Run structured tests on creative, audiences and offers, and document what works
• Build AI-assisted workflows that increase output without adding headcount
• Partner with sales on messaging, offers and lead handoff so marketing-sourced leads convert
• Own a demand plan tied to the $3M to $10M ARR path and report progress against it

Required profile

• 6+ years in B2B demand generation or growth marketing, with direct ownership of pipeline targets
• In-house company experience; agency-only backgrounds are a disqualifier
• Stable tenure history; one short stint is acceptable, a pattern of them is not

Required skills

• Deep LinkedIn expertise across organic and paid, including lead gen forms, boosted posts and a content system (60-30-10 or equivalent)
• HubSpot mastery: workflows, lists, lifecycle stages, forms and attribution reporting
• Paid ads ownership, managing at least $5,000 per month and scaling a channel at least 5x
• Hands-on use of GTM and intent data tools such as ZenABM or HubSpot intent credits
• Daily use of AI tools such as ChatGPT and Claude, with prompt-driven process design
• Nice to have: MCP or agent workflows connecting AI tools to HubSpot, ABM program experience, and a track record tying spend to pipeline and closed revenue