Digital Marketing Specialist

About the role

We are looking for a Digital Marketing Specialist to design, launch, and optimise B2B paid media campaigns. You will work closely with the Digital Marketing & ABM Manager, using data‑driven insights to boost pipeline growth and brand visibility.

Key responsibilities

• Plan, build and manage LinkedIn Ads, Google Ads and other paid media campaigns.
• Develop audience targeting, ad copy and creative assets.
• Execute email nurture flows, newsletters and LinkedIn outreach in HubSpot.
• Produce and deploy marketing newsletters, handling content coordination, segmentation and performance reporting.
• Monitor daily campaign performance, manage UTMs and attribution.
• Deliver weekly performance insights and recommendations.
• Partner with RevOps/Marketing Ops on data alignment and campaign infrastructure.
• Run A/B tests on ads, landing pages and emails.
• Register campaigns through governance processes and ensure GTM readiness.
• Coordinate with content and web teams on landing pages and CMS updates.
• Support ABM initiatives, including account targeting and execution.

Required profile

• 3–5 years of B2B digital marketing or demand‑generation experience.
• Strong copywriting skills in English (C1+).
• Bachelor’s degree in Marketing, Business, Communications or related field.
• Google Ads and LinkedIn certifications are a plus.
• Familiarity with data‑privacy or marketing‑compliance certifications (e.g., IAPP CIPP/E, CIPM) is advantageous.

Required skills

• LinkedIn Ads
• Google Ads
• HubSpot (email, workflows, segmentation, lifecycle management)
• Power BI or Looker Studio
• AI tools for marketing optimisation
• ABM platforms (Demandbase, 6sense, Apollo.io)
• CRM systems (HubSpot, MS Dynamics)
• Google Analytics 4 (GA4) or GTM

What we offer

• 100% remote work with global collaboration.
• Exposure to international teams and Fortune 500 clients.
• Direct impact on revenue and pipeline growth.
• Long‑term career development opportunities.
• Collaborative environment balancing strategy and execution.