Head of Customer and Solutions Marketing (Remote)

About the role

BairesDev, a technology project company with a 4,000+ remote team, is looking for a Head of Customer and Solutions Marketing to build and lead a new Customer Marketing area from the ground up, reporting directly to the CMO. It is a hands-on leadership position where you will turn the existing client base and sales collateral into a growth lever, working with executives from Sales, Client Engagement, Delivery and Marketing.

Key responsibilities

• Own product marketing hands-on: define positioning and messaging for go-to-market plans for service lines and new offerings, and maintain competitive intelligence.
• Lead the Sales Collateral and Copywriting teams, set positioning and messaging frameworks, and deliver pitch decks, case studies, one-pagers and proposals used by Sales.
• Lead Customer Marketing and Events: build upsell and cross-sell campaigns, executive events, client references and advocacy programs with revenue targets agreed with Sales and Client Engagement.
• Hire for the new area, define KPIs such as collateral adoption by Sales, influenced pipeline and revenue from existing accounts, and report results to the CMO.
• Partner with Sales leadership to find and close win-rate gaps by segment through messaging, collateral and enablement.

Required profile

• 8+ years of overall B2B marketing experience, including 4+ years in a leadership role.
• 3+ years of hands-on experience as a Product Marketing Manager or Director, owning positioning, messaging and launches at a B2B company.
• Bachelor's degree in Marketing, Business, Communications, Economics or Engineering.
• Nice to have: background in IT services, nearshore software outsourcing or IT staffing; experience building a marketing function from zero in a company of 1,000+ employees; prior experience reporting to a CMO or sitting on an executive team.

Required skills

• Customer marketing: upsell/cross-sell campaigns, client case studies and references, client events and webinars, ABM to existing accounts.
• Copy management: briefing, editing and quality control of B2B copy, and managing writers.

What we offer

• 100% remote work from anywhere.
• Excellent compensation in USD or your local currency.
• Hardware and software setup for working from home.
• Flexible hours and paid parental leave, vacations and holidays.
• Mentorship, promotions and skill development in a multicultural environment.