Head of Performance Marketing

About the role

AvantStay, a venture-funded short-term rental group experience company, is looking for a Head of Performance Marketing to rebuild its paid funnel end to end. The role owns a seven-figure annual paid budget growing toward eight figures, with no agency in between, and will also shape metasearch and OTA advertising as the company expands into hotels. It is fully remote and open only to global candidates outside the United States.

Key responsibilities

• Own paid acquisition for guests and homeowners, with a budget growing from seven figures toward eight.
• Rebuild the paid funnel from first impression to booked stay or signed owner, refining analytics, audiences, ad copy, creative, landing pages and follow-up.
• Rebuild conversion tracking across GTM (web and server-side), Segment, GA4 and a custom booking flow, including Meta Conversions API and Google enhanced conversions with clean deduplication.
• Connect Salesforce so every homeowner stage flows back to Google, Meta, Microsoft and LinkedIn with real value attached.
• Set an attribution approach and run holdout, lift and geo tests to find what is truly incremental.
• Run Google Search, Performance Max, Demand Gen, Microsoft, Meta and LinkedIn hands-on, and test new channels; grow Google Hotel Ads, metasearch, Expedia TravelAds and Booking.com Sponsored Ads as the hotel portfolio expands.
• Plan and measure out-of-home and direct mail to the same standard as digital.
• Own landing pages and booking flow tests with Product and Engineering, and ship pages yourself with AI tools.
• Build reporting in BigQuery: spend, CAC, ROAS, cost per qualified owner and cost per signed owner, by channel and funnel.
• Own monthly budget allocation and forecasting, and set operating standards such as naming conventions, testing cadence, QA checklists and weekly reviews.
• Automate pacing, alerts and reporting, choose tools and freelancers, and document every program.

Required profile

• 8+ years in performance marketing, including 3+ years personally running $2M+ a year in paid spend, hands-on in the accounts within the last year.
• Experience rebuilding analytics and Google Tag Manager setups, including GA4, Meta Conversions API and Google enhanced conversions.
• Offline conversion imports from a CRM, ideally Salesforce, for a funnel where the sale closes weeks or months after the click.
• Incrementality testing experience and judgment on when platform numbers should not be trusted.
• Conversion tests that moved revenue, with results you are happy to walk through.
• Experience marketing to U.S. consumers, at a U.S. company or for U.S. clients.
• Daily use of AI, with things you have built to show for it.
• Nice to have: Google Hotel Ads, metasearch or OTA advertising, Segment or another CDP, a two-sided marketplace, or out-of-home and direct mail measured with real tests.

Required skills

• Google Ads, Meta Ads, GA4, Google Tag Manager, BigQuery (SQL is a strong plus)
• Salesforce, Segment, CDPs, and attribution and incrementality testing
• Excellent written and spoken English (near-native); must work US business hours (Pacific, Central or Eastern time)

The role is fully remote and requires near-native English and US business hours.