Growth Strategist - Paid Media & Performance Marketing

About the role

A consulting company that helps client-service businesses grow and scale is hiring a full-time Growth Strategist. It works exclusively with agencies, consultancies, creative studios, production companies and B2B service firms, helping them improve marketing performance, generate qualified leads and increase revenue. This is a hands-on, fully remote role combining paid media buying, performance marketing and growth strategy, with 9am-5pm CST hours (40 hours per week). Candidates must speak English.

Key responsibilities

• Plan, launch, manage and optimize paid advertising campaigns on Meta Ads, Google Ads, LinkedIn Ads and other platforms
• Manage advertising budgets, allocate spend and track metrics such as CPL, CPA, CAC, ROAS, CTR, CPC and conversion rates
• Build and optimize marketing funnels, landing pages and lead generation campaigns
• Conduct audience research, competitor analysis and A/B testing; audit existing accounts and strategies
• Implement conversion tracking, pixels, events and attribution systems
• Create performance reports and dashboards and work directly with clients on campaign results
• Use AI tools and automation to improve research, testing, reporting and efficiency

Required profile

• 3+ years of experience in paid media buying, performance marketing or growth marketing
• Proven experience managing and optimizing paid campaigns with measurable results
• Experience running lead generation campaigns for B2B businesses, preferably agencies, consultancies or professional service providers
• Comfortable communicating directly with clients and presenting results
• Owns a working computer with high-speed internet and speaks English

Required skills

• Meta Ads Manager and Google Ads
• Google Tag Manager, Google Analytics 4, Meta Pixel and Google Ads Conversion Tracking
• CRM systems such as HubSpot, GoHighLevel, Salesforce
• Google Sheets, Excel and reporting dashboards
• Nice to have: LinkedIn Ads, SEMrush, Ahrefs, Hotjar, Microsoft Clarity, Looker Studio, landing page builders, Zapier, Make, n8n, creative strategy and SEO knowledge