New Business Marketing Specialist – Andina Region

About the role

The Dove New Business Marketing Specialist will help build and accelerate Dove’s next growth engines in the Andina region, focusing on Baby Dove and Dove Men+Care. The role combines consumer insight, business understanding, innovation and brand building to turn untapped opportunities into scalable businesses.

Key responsibilities

• Accelerate new growth engines for Baby Dove and Dove Men+Care, creating strategies to recruit new consumers beyond the established female core.
• Identify white‑space opportunities by deeply understanding consumers, cultural trends, category dynamics and competitive landscapes across Andina.
• Build growth roadmaps and innovation pipelines, translating insights into winning propositions, portfolio choices and launch plans.
• Lead end‑to‑end innovation and renovation projects, partnering with cross‑functional teams such as CMI, R&D, Finance, Supply Chain and Customer Development.
• Develop locally relevant brand‑building plans, adapting global platforms to Andina consumers, channels and market realities.
• Drive consumer recruitment and demand generation through communication and activation plans that build awareness, consideration and trial.
• Own business performance of new growth platforms, tracking key KPIs and turning data into actions to accelerate growth.
• Partner with regional and global Dove teams, bringing Andina insights to the conversation and scaling global innovations locally.