Regional Communications Strategy Manager LATAM

About the role

The Regional Communications Strategy Manager LATAM will lead the creation, alignment, and optimisation of communication and media strategies across Latin America. Acting as a strategic partner to regional and local teams, you will ensure initiatives are consistent with business objectives while adapting to local market dynamics.

Key responsibilities

• Develop and implement regional communication and media strategies aligned with business goals and local priorities.
• Define and monitor KPIs to assess the impact of communication and media investments on brand performance and business growth.
• Oversee communication and media plans across LATAM markets, using data, reporting tools, and dashboards to generate insights and optimisation recommendations.
• Integrate content development with broader media strategy to deliver a unified consumer experience.
• Partner with local market teams and cross‑functional stakeholders to ensure strategic alignment and efficient execution.
• Foster collaboration across strategy, media, analytics, content, and activation teams.
• Identify process improvements, enhance media effectiveness, and implement best practices.
• Ensure activities meet timelines, quality standards, budgets, and strategic objectives.
• Monitor campaign performance and recommend optimisations based on results, consumer insights, and market trends.
• Support regional leadership with strategic recommendations, performance analysis, and market intelligence.

Required profile

• Bachelor's degree in Marketing, Advertising, Communications, Business Administration or related field.
• 6+ years of experience in communications strategy, media planning, or integrated marketing.
• Proven experience managing regional or multi‑market projects across LATAM.
• Strong understanding of traditional and digital media ecosystems.
• Advanced English proficiency and excellent communication and presentation skills.

Required skills

• Data analysis
• Analytics tools
• Reporting tools
• Performance measurement frameworks