Sales Development Representative

About the role

Formic is looking for a motivated Sales Development Representative to join its Go‑to‑Market team. In this front‑line position you will turn market interest from manufacturers into qualified sales conversations, supporting the company’s mission to bring automation to factories across the United States.

Key responsibilities

• Identify and prospect target manufacturing accounts across SMB, mid‑market and enterprise segments.
• Generate marketing‑qualified leads and schedule meetings for Account Executives.
• Follow up on inbound interest from form submissions, webinars, trade shows and campaigns.
• Build outbound prospecting lists and execute multi‑channel outreach via phone, email and social platforms.
• Monitor website engagement to spot high‑intent prospects and initiate proactive outreach.
• Create and test outreach sequences to improve response and conversion rates.
• Use HubSpot, Salesforce, LinkedIn and ZoomInfo to manage outreach, pipeline and activity tracking.
• Collaborate closely with Sales and Marketing to align messaging and enhance campaign effectiveness.

Required profile

• 1–2 years of proven success in a structured outbound sales or business‑development environment.
• Strong ability to qualify leads, manage a high volume of outreach and maintain CRM hygiene.
• Excellent written and verbal communication skills with a focus on results.

Required skills

• HubSpot
• Salesforce
• LinkedIn
• ZoomInfo