Senior Digital Marketing & Scientific Communications

About the role

We are seeking a highly skilled and experienced Senior Digital Marketing & Scientific Communications professional to join our Laboratory Diagnostics team. The role combines strategic digital marketing with scientific communication to promote laboratory diagnostics products and services.

Key responsibilities

• Develop and implement comprehensive digital marketing strategies tailored to laboratory diagnostics products and services.
• Create, manage, and optimize digital campaigns across multiple platforms to increase brand awareness and engagement.
• Collaborate closely with scientific teams to translate complex scientific data into clear, compelling communications for diverse audiences.
• Lead the creation of scientific content, including white papers, case studies, webinars, and presentations.
• Monitor and analyze digital marketing performance metrics to continuously improve campaign effectiveness.
• Ensure all communications comply with industry regulations and company standards.

Required profile

• Proven experience in digital marketing and scientific communications, preferably within laboratory diagnostics or related healthcare fields.
• Strong understanding of digital marketing tools, platforms, and analytics.
• Excellent written and verbal communication skills in English.
• Ability to interpret and communicate complex scientific information effectively.
• Strategic mindset with strong project management skills.