Senior Specialist, Digital Marketing

About the role

Mastercard is seeking a Senior Specialist to join the Global Business Service Center, partnering with the Center for Inclusive Growth and ESG Marketing. The role focuses on website management, content governance, and digital strategy across Mastercard’s digital properties.

Key responsibilities

• Plan, implement, manage, monitor, and upgrade the organization’s website, including troubleshooting and security.
• Collaborate with graphic designers, writers, and the online marketing team to develop and publish content, conduct content audits, and improve user experience.
• Conduct onsite SEO, manage search optimisation, and track KPIs for digital properties.
• Ensure compliance with laws, regulations, and GDPR requests, and maintain website media assets.
• Support promotional material creation via Pardot, email, and social media, and manage the Inclusive Growth email account.

Required profile

• Strong problem‑solving skills with attention to detail and ability to meet deadlines.
• Experience in web content publishing and collaboration with internal and external marketing stakeholders.
• Excellent communication skills, both verbal and written, to convey complex information clearly.
• Self‑motivated, able to operate with urgency and manage multiple requests concurrently.

Required skills

• HTML, CSS, JavaScript
• Adobe Products
• Pardot (email marketing)
• SEO, SEM, keyword research
• A/B testing