Content & Community Manager (Social Media & Brand Advocacy)

About the role

An early-stage beauty and personal care brand, built by experienced consumer-goods operators, is hiring a Content & Community Manager remotely for LATAM. The manager is the brand's voice on social media, immersed in U.S. beauty, wellness and TikTok culture, running daily engagement on TikTok and Meta and creating trend-driven short-form content. The role reports to the Growth Marketing Manager.

Key responsibilities

• Daily community management: manage engagement on TikTok and Meta, including comments, DMs, tagged stories and organic conversations, keeping the brand tone playful and authentic.
• Content creation and trends: spot emerging beauty and self-care trends early, pitch content ideas, and produce native, mobile-first short-form video and UGC-style clips.
• Creator outreach: identify, contact and send product to micro-creators and beauty influencers, keeping a steady pipeline of organic UGC.
• Community sentiment and escalation: track feedback, product questions and order issues, and escalate them to operations or leadership when needed.
• Cross-team feedback loop: share community insights, viral hooks and standout comments with the growth and design teams to inspire new ads and email topics.

Required profile

• 2 to 4+ years managing social channels and online communities for a consumer, lifestyle or beauty brand.
• Deep familiarity with North American beauty culture, internet humor, TikTok trends and how organic engagement works.
• Exceptional written English, able to write witty, warm, error-free copy in the brand's voice.
• Full-time availability during U.S. Eastern business hours.

Required skills

• Comfortable shooting and editing short-form video (TikTok, Instagram Reels, CapCut) on a phone or desktop.
• Preferred tools: TikTok and Instagram (including Reels), Meta Business Suite, CapCut, and social scheduling and listening tools.