Digital Content Manager – Web Publishing & Monetization

About the role

We are looking for a strategic, data‑driven Digital Content Manager to lead our web publishing ecosystem and drive revenue growth. You will integrate content management, automated ad technology, and community safety protocols across our web and social platforms.

Key responsibilities

• Oversee day‑to‑day operations of web publishing platforms and social media channels, curating SEO‑optimized content and managing the editorial calendar.
• Deploy and configure programmatic content moderation tools (AI filters, keyword blockers, algorithmic scanners) to ensure brand safety and compliance with major ad network policies.
• Maximize ad revenue and RPMs through programmatic advertising, header bidding, SSPs, and ad networks such as Google AdSense/AdX, Mediavine, Raptive, and OpenX.
• Implement and scale social media monetization strategies, including Facebook In‑Stream Ads, YouTube Partner Program, and affiliate marketing.
• Analyze traffic and revenue data daily, conduct A/B tests on ad placements, and continuously optimize content performance.

Required profile

• 3+ years of experience in digital web publishing, ad operations (AdOps), or traffic management.
• Deep understanding of programmatic monetization tools, header bidding, and supply‑side platforms.
• Hands‑on experience with automated content moderation systems and CMS safety plugins.
• High proficiency with CMS platforms (WordPress, Webflow) and social media management dashboards.
• Strong analytical skills using Google Analytics, Search Console, and other data‑insight tools.

Required skills

• WordPress
• Webflow
• Google Analytics
• Google Search Console
• Google Ad Manager (GAM)
• Header bidding
• Supply‑side platforms (SSPs)
• Google AdSense / AdX
• Mediavine
• Raptive
• OpenX
• Facebook In‑Stream Ads
• YouTube Partner Program
• Affiliate marketing platforms
• Programmatic content moderation tools (AI filters, keyword blockers)
• Automation scripts