Digital Marketing Manager – Paid Media Lead

About the role

We are looking for a hands‑on Paid Media Lead to plan, launch and optimise paid campaigns across multiple platforms. You will own the full funnel – from awareness to sales‑ready leads – and work closely with our Senior Director of Creative Performance Marketing to turn briefs into high‑performing ads.

Key responsibilities

• Design campaign architecture with clear funnel intent (awareness, consideration, decision) and appropriate audience, creative and CTA for each stage.
• Develop and test new lead‑acquisition tactics, platforms and formats to grow both quantity and quality of leads.
• Create retargeting and lifecycle audiences that integrate with email nurture, content offers and sales outreach.
• Collaborate with the marketing team on lead qualification and hand‑off criteria.
• Provide creative direction for ad concepts and copy.
• Build and launch campaigns in Google Ads, Microsoft Ads, LinkedIn, Meta (Facebook & Instagram), Reddit, TikTok and emerging platforms such as Chat GPT Ads.
• Set up audience targeting, bid strategies, budget pacing and conversion tracking (pixels, server‑side, offline, GA4).
• Run structured A/B tests on copy, creative, audiences and bidding.
• Analyse performance data, produce reports and continuously optimise budget allocation.

Required profile

• Strong hands‑on experience operating paid‑media campaigns across multiple channels.
• Ability to think strategically about the marketing funnel and lead quality.
• Detail‑oriented with a data‑driven mindset.

Required skills

• Google Ads
• Microsoft Ads
• LinkedIn Campaign Manager
• Meta (Facebook & Instagram) advertising
• Reddit advertising
• TikTok advertising
• Chat GPT Ads (emerging platforms)
• Audience targeting (custom, look‑alike, contextual, intent, account‑based)
• Bid strategy selection and budget pacing
• Conversion tracking (pixels, server‑side, offline)
• GA4 reporting
• A/B testing methodology