Director, Subject Matter Expert - Growth

About the role

Mastercard's Advisors & Consulting Services group provides value-added services to clients across banking, payments, retail and restaurants, combining management consulting with its data assets and platforms. The Marketing Services Growth SMEs focus on customer acquisition, activation, engagement, portfolio optimization, retention and reactivation. As Director, Subject Matter Expert - Growth, you will help teams and clients in the issuing and acquiring context turn business challenges into data-driven growth strategies across the customer lifecycle, acting as the go-to Growth expert for Marketing Services.

Key responsibilities

• Lead complex engagements with several workstreams, aligning Mastercard and client stakeholders on scope, governance, risks and decisions, and advise senior client leaders
• Detect growth opportunities using customer, portfolio, transactional and marketing performance data, and develop end-to-end strategies covering acquisition, cross-sell, onboarding, activation, spend stimulation, retention and reactivation
• Translate insights into executable initiatives, defining target audiences, value propositions, customer journeys, campaign mechanics, channels, offers and measurement frameworks
• Drive a test-and-learn approach: establish hypotheses and KPIs, monitor campaign performance and turn results into recommendations
• Support commercial teams in structuring and selling Growth engagements
• Provide expert guidance to project teams and client-facing leads, and connect Growth solutions with analytics, personalization, loyalty and data capabilities
• Codify and scale best practices through playbooks, frameworks, reusable methodologies and case studies, and mentor consultants and raise growth expertise across teams

Required profile

• Undergraduate degree with 15+ years of work experience; 6+ years in a consulting environment preferred
• Experience managing data-driven marketing and turning customer and portfolio insights into scalable acquisition, activation, engagement and retention strategies
• Experience coaching and managing teams across consulting engagements, and managing mid- and executive-level client relationships
• Ability to identify new business opportunities, draft proposals and scope them
• Eligibility to work in the country of application and to obtain travel visas as needed
• Ability to travel to client sites semi-regularly

Required skills

• Advanced Word, Excel and PowerPoint skills; data analytics expertise preferred
• Strong analytical and quantitative problem-solving skills
• Effective verbal and written communication in English