Director, Subject Matter Expert - Growth (Marketing Services)

About the role

As Director, Subject Matter Expert - Growth within Mastercard's Advisors & Consulting Services, you will help teams and clients in the issuing and acquiring context turn business challenges into data-driven growth strategies across the customer lifecycle. You will combine consulting problem-solving, data-driven marketing and hands-on execution, acting as the go-to Growth expert who shapes complex client solutions, mentors junior teammates and contributes to knowledge management and Marketing best practices.

Key responsibilities

• Lead complex engagements with several workstreams, aligning Mastercard and client stakeholders on scope, governance, risks and decisions
• Act as a trusted advisor to senior client leaders, combining market, competitive and performance insights into strategic guidance
• Diagnose growth opportunities using customer, portfolio, transactional and marketing performance data
• Develop end-to-end growth strategies covering acquisition, cross-sell, onboarding, activation, spend stimulation, portfolio optimization, retention and reactivation
• Turn insights into executable initiatives, including target audiences, value propositions, customer journeys, campaign mechanics, channel strategies, offers and measurement frameworks
• Drive a test-and-learn approach, establish hypotheses and KPIs, monitor campaign performance and recommend optimizations
• Support commercial teams in structuring and selling Growth engagements
• Mentor consultants, develop playbooks, frameworks and case studies, and raise growth expertise across teams

Required profile

• Undergraduate degree with 15+ years of work experience; 6+ years in a consulting environment preferred
• Experience managing data-driven marketing and turning customer and portfolio insights into scalable acquisition, activation, engagement and retention strategies
• Experience coaching and managing teams across consulting engagements, and managing mid- and executive-level client relationships
• Ability to identify new business opportunities, draft proposals and scope opportunities
• English fluency, verbal and written, and eligibility to work in the country of application and to travel to client sites semi-regularly
• Preferred: broad experience in growth functions for fintechs or startups; MBA or master's degree not required

Required skills

• Advanced Word, Excel and PowerPoint
• Data analytics expertise preferred
• Strong analytical and quantitative problem-solving skills