Ecommerce Operations Lead (Shopify)

About the role

A fast-growing DTC health and wellness brand is hiring an Ecommerce Operations Lead to bring more rigor and speed to its Shopify storefront. This is a hands-on, ownership role: you will be the primary operator of the site, building PDPs, managing collections, launching promotions and keeping the storefront accurate and on-brand as the catalog and campaigns grow. You will work closely with the Senior Digital Commerce Manager on website enhancements and CRO initiatives, and partner with Category, Marketing, Creative and Customer Experience teams. The position is remote, with PST hours preferred.

Key responsibilities

• Administer day-to-day the Shopify storefront: product setup, PDPs, collections, landing pages and site content
• Configure and launch new products, bundles, subscriptions and promotions
• Manage navigation, search, product visibility and onsite merchandising
• Coordinate homepage updates, seasonal campaigns and featured product placements
• Keep pricing, imagery, ingredients, reviews and product content accurate and current
• Retire discontinued products and manage redirects and site cleanup
• QA every website update and launch before it goes live
• Monitor site performance, troubleshoot broken links and merchandising gaps, and work with developers and agencies on fixes
• Run regular site audits and support CRO testing initiatives
• Manage ecommerce workstreams in Asana, including templates, workflows and documentation, and help build SOPs and best practices
• Report on key ecommerce metrics and surface insights for continuous improvement

Required profile

• Strong hands-on experience with Shopify (non-negotiable)
• Excellent attention to detail, especially under launch pressure
• Comfortable owning a storefront independently: merchandising, QA and troubleshooting
• Experience with Asana or similar project and workflow tools
• Strong cross-functional collaboration with Marketing, Creative, Category and Customer Experience
• Availability to work core hours aligned with Pacific Time (PST)