Email Marketing Specialist
Ultimate Jet Vacations · Bogota
Job description
About the role
Ultimate Jet Vacations (UJV) is a service team supporting luxury travel advisors worldwide by providing the knowledge and tools to grow their business and delight their clients. As its right-hand partner, it wants to generate at least USD 5 million annually through email. The Email Marketing Specialist owns the strategy, execution and performance of email programs in HubSpot, designing campaigns and automated journeys that grow subscribers, deepen engagement and drive revenue.
Key responsibilities
- Own and evolve the CRM ecosystem in HubSpot, building segmentation and lifecycle strategies that move advisors from new leads to engaged, high-value partners
- Build and run email campaigns across nurture flows, co-op campaigns, re-engagement sequences and conversion initiatives
- Develop segmentation based on advisor behaviour, engagement history, booking trends and destination interests, with personalisation beyond first-name tokens
- Create automated workflows for onboarding, nurture sequences, re-engagement and conversion funnels
- Track engagement, conversion, pipeline contribution and campaign ROI, using AI-powered tools to improve targeting, messaging and performance
Required profile
- Experience in the travel industry (required), ideally luxury travel
- 3+ years of email marketing experience with proven results: expanded subscriber lists, growing engagement, high-conversion campaigns and profitable campaigns
- HubSpot Marketing Hub certified or demonstrably proficient in the platform
- Excellent written and verbal English, strong analytical and problem-solving skills, and a creative, data-driven approach
Required skills
- HubSpot Marketing Hub
- Email marketing automation tools and workflows
- Segmentation, personalisation and A/B testing
- Bonus: HTML/CSS for custom email templates, business intelligence tools such as Tableau or Power BI, and experience integrating HubSpot with CRM data for revenue attribution
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Published 2 hours ago
Expires 1 month from now
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Ultimate Jet Vacations
Bogota
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