Growth Marketing Manager (Remote LATAM)

About the role

An early-stage beauty and personal care brand, built by experienced consumer-goods operators, is building a full in-house growth team. It is looking for a Growth Marketing Manager to own revenue targets, budget allocation and the full-funnel acquisition and retention strategy. The role is hands-on leadership, directing four specialist functions: Performance Marketing, Lifecycle/CRM, Graphic Design and Content & Community. It is remote (LATAM) with U.S. Eastern Time alignment, reporting to executive leadership.

Key responsibilities

• Omnichannel growth: drive customer acquisition, retention, lifetime value and blended marketing efficiency (MER and CAC) across DTC e-commerce, wholesale retail, TikTok Shop and Amazon.
• Budget and capital allocation: build full-funnel growth roadmaps and allocate monthly and quarterly budgets across Meta, TikTok, Google and retail media networks.
• Retail velocity and expansion: lift in-store sell-through with geo-targeted campaigns, local promotional calendars and retail media activations, and use store velocity data to build the business case for new retail doors.
• Team leadership: work daily with the Performance Marketer, Lifecycle/CRM Marketer, Senior Graphic Designer and Content & Community Manager, keeping creative, technical and retention workflows in sync.
• Executive reporting: synthesize attribution data from a third-party attribution platform and lead weekly executive meetings on pacing, MER, CAC, repeat purchase rate and retail door performance.
• AI and automation: use modern AI and workflow automation tools to speed up analysis, competitive research and testing.

Required profile

• 4 to 6+ years leading growth or reporting directly to the head of growth at a high-growth consumer or DTC brand.
• Hands-on media buying background with substantial budgets across Meta, TikTok and Google Ads.
• Proven experience connecting DTC paid acquisition with physical retail and marketplaces (Amazon, TikTok Shop).
• Fluent, professional English and full availability during U.S. Eastern business hours.
• Preferred: commercially minded, self-directed, able to lead specialists while staying hands-on, and decisive with budget calls backed by data.

Required skills

• Advanced spreadsheet modeling, cohort analysis, attribution modeling and unit economics.
• Meta Ads Manager, TikTok Ads, Google Ads, retail media networks and marketplace advertising.
• Third-party attribution platforms and advanced spreadsheets (Google Sheets or Excel).