Head of Growth

About the role

We're looking for an exceptional Head of Growth to own paid customer acquisition across our portfolio of youth and adult sports brands, including soccer, basketball, and volleyball, operating throughout the Greater Toronto Area and South Florida.

Key responsibilities

• Zero‑based rebuild of the paid media program across Google (Search, Performance Max, YouTube) and Meta (Advantage+, retargeting), plus testing TikTok.
• Fix the measurement foundation: server‑side tracking, CAPI, offline conversion value upload, and deduplication against a 20‑30K family customer database.
• Hands‑on media buying: build, launch, optimise, and kill campaigns yourself.
• Direct the creative engine: manage on‑camera talent and video editor, run weekly creative test/kill cadence.
• Transition out the incumbent agency within 60 days and build monthly budget plans aligned with seasonality calendars.

Required profile

• 5+ years hands‑on paid acquisition experience, with at least 2 years managing $500K+ annual budgets on Google and Meta.
• Proven ownership of CPA/CAC metrics with accountability.
• Fluency in current platform features (PMax, Advantage+, CAPI, offline conversion imports) and ability to audit live accounts.
• Experience with local‑services, multi‑location, ecommerce‑with‑LTV or registration‑based businesses preferred.
• Comfort managing a small distributed team; Spanish fluency a plus.

Required skills

• Google Search, Performance Max, YouTube advertising.
• Meta Advantage+, retargeting.
• TikTok advertising.
• Server‑side tracking, CAPI, offline conversion imports.
• CPA/CAC analysis and optimisation.