Junior Data Science Analyst

About the role

Publicis Global Delivery, the talent arm of Publicis Groupe, is hiring a Junior Data Science Analyst in Bogota. The role covers advanced audience development and technology enablement, working with client stakeholders and internal team leads to deliver high-quality client and project outputs. It acts as a technical escalation point, an analytical problem solver and a technical translator to account teams and clients.

Key responsibilities

• Guide clients in clean room strategy and enablement of futureproofed technology
• Develop propensity models using ML techniques for new and refreshed audiences
• Quality check and troubleshoot 1P onboarded data to ensure acceptable match rates with client systems
• Improve internal modeling practices to save core hours and improve activation results
• Analyse 1P subscriber segments and collaborate internally on findings
• Maintain Python scripts for index reports and data organisation
• Translate technical concepts into presentations for clients and vendors
• Design statistically sound tests with minimal bias and keep up with media trends
• Manage deliverables against project plans and consult on data science insights
• Cross-sell and up-sell data science products to grow product delivery and agency revenue

Required profile

• 1+ year of experience as a Data Scientist or similar role
• English B2+ or higher
• Preferred: 1+ years in advertising or marketing, quantitative education (advanced degree in Statistics and/or Data Science preferred)
• Preferred: agency experience and cross-functional teamwork
• Strong client-facing communication and attention to detail

Required skills

• Python for data analysis and machine learning
• SQL and manipulation of large datasets
• Statistical modeling and machine learning, including regression, clustering and propensity modeling
• Statistics and experimental design, including statistical significance and bias
• Preferred: Redshift, AWS and programmatic audience buying