Key Account Manager – New Business (Colombia)

About the role

Opella is looking for a motivated Key Account Manager (KAM) to drive strategic direction and commercial execution for its key accounts in the New Business channel (hard discounters) and to develop Modern and Traditional Trade channels across Colombia. You will be responsible for maximizing brand growth, executing OTC strategies, and building long‑term relationships with key customers.

Key responsibilities

• Gather market intelligence, conduct benchmarking analyses, and support business assessments.
• Audit product availability and execution at points of sale.
• Monitor product shipments, ensure daily invoicing of key account orders, and review inventory, expiration dates, and accounts receivable.
• Manage day‑to‑day needs of key accounts, providing high‑level customer service.
• Drive sales of slow‑moving products through direct orders and expedited deliveries.
• Advise Sales and Finance Management on special business opportunities.
• Participate in commercial meetings, business reviews, target achievement discussions, and catalog participation.
• Coordinate with distribution centers and warehouse managers to ensure efficient deliveries.
• Track weekly sales performance against forecasts and achieve monthly sales targets.
• Work closely with the Product Manager to ensure product placement and commercial objectives.
• Manage customer portfolios, budget reconciliations, and trade‑marketing budgets.

Required profile

• Minimum 4 years of sales experience managing hard discounters and modern trade accounts.
• Bachelor’s degree in Business Administration, Industrial Engineering, or a related field.
• Intermediate level of English.
• Strong negotiation, communication, and leadership abilities.
• Solid business and financial acumen, including budget management, Gross‑to‑Net (GTN), profitability analysis, and trade investment management.

Required skills