Key Account Specialist (Bogotá/Medellín)

About the role

Red Bull is looking for a Key Account Specialist in Bogotá or Medellín to support the National Key Account Manager in developing, implementing and tracking the sales strategy for the KA business, with a special focus on the Impulse channel and middle-high potential accounts. The role is hands-on and collaborative, working with internal and external customers and with the Master DPs commercial teams.

Key responsibilities

• Support the KA Manager in implementing Red Bull's commercial strategy at key customers, including short- and mid-term strategies for mid-size, high-potential accounts and the Impulse channel, and national price strategies.
• Analyze data such as Nielsen and customer data to identify growth opportunities, plan sales forecasts and trade spend budgets, and prepare annual business and promotion plans.
• Prepare yearly negotiations with different scenarios, build conceptual selling decks and position Red Bull as a category leader.
• Lead yearly negotiations with key mid-size customers in modern trade and Impulse channels, agree on the Perfect Store concept, and use the Perfect Store Audit to manage in-store execution.
• Track and adjust volume and profitability targets, report on the success of promotions, and seek category captaincy with key strategic retailers.
• Build partnerships with retailers, strengthen cross-functional links with Trade Marketing, and jointly develop category strategies and conceptual sells.

Required profile

• University degree, preferably Economics or Business Administration.
• 5 years of professional experience in Key Account execution and negotiation and/or Field Force Management, ideally in FMCG or beverage.
• Experience supporting Category Management preferred; cross-functional experience in Trade Marketing or Consumer Marketing is a plus.
• Strong network of contacts and trade relationships.
• Strategic, analytical and creative, with strong presentation skills and a strong command of English; other languages are useful.

Required skills

• Understanding of sales processes and financial systems, ideally working with SAP/BI to plan and track sales results.
• Negotiation experience and problem-solving skills.
• Ability to analyze sales and customer data and develop initiatives with the highest value for the shopper, customer and Red Bull.