Lifecycle / CRM Marketer (Email, SMS & Retention)

About the role

An early-stage beauty and personal care brand, selling direct-to-consumer through retail partners and marketplaces, is building an in-house retention function. The Lifecycle / CRM Marketer owns email and SMS from strategy through deployment, designing, building, testing and optimizing automated flows and campaign calendars. The position is remote, full-time (40 hours per week, Monday to Friday aligned to U.S. Eastern Time), reporting to the Growth Marketing Manager, with pay of $1,900 to $2,300 USD per month.

Key responsibilities

• Design and launch automated journeys in Klaviyo, including welcome, browse and cart abandonment, post-purchase education, replenishment reminders and win-back flows.
• Own the broadcast campaign calendar end to end.
• Manage SMS broadcasts, acquisition pop-ups and targeted text sequences while staying compliant with carrier and TCPA guidelines.
• Segment lists by purchase history, product preference, engagement recency and retail versus DTC behavior, and protect inbox placement and domain health.
• Brief and work with the Senior Graphic Designer and copywriters on on-brand email and SMS assets.
• Analyze cohort repeat rates, churn signals and revenue attribution by channel, presenting retention metrics in weekly cross-functional meetings.
• Use AI tools to generate subject line and copy variants and speed up QA.

Required profile

• 2+ years managing email and SMS retention end to end for a high-growth DTC consumer brand.
• Solid understanding of repeat-purchase mechanics, replenishment cycles and cohort segmentation.
• Experience running controlled A/B tests on send time, subject line, layout and incentives.
• Strong written English and full availability during U.S. Eastern business hours.
• Data-driven, detail-focused, able to own the send calendar and flow builds with minimal oversight.

Required skills

• Advanced hands-on experience with Klaviyo (or a comparable retention platform) and Shopify.
• Preferred: SMS marketing platforms, AI copy and testing tools, Google Sheets or Excel.