Marketing Lead - Colombia

About the role

Spotify's Latam & Iberia Marketing team builds the brand across the region, and Colombia is one of its most important markets. As Marketing Lead, Colombia, you will own Spotify's marketing in the country, reporting to the Head of Marketing, Latam & Iberia and working closely with Global Marketing, Music, PR & Comms, Growth and Podcasts. It is a hands-on role: you set the strategy and bring it to life yourself.

Key responsibilities

• Build and run a marketing plan for Colombia tied to business goals: brand health, user growth and cultural relevance with Gen Z.
• Adapt global campaigns and create local ones across channels, using data and audience insights to reach key segments.
• Lead a social and creator content strategy that builds community, spot trends early and tailor content to each platform.
• Work with the Music team so content is credible with local artists, the industry and fans, and keep the brand consistent at every touchpoint.
• Build a network of creators, influencers and industry partners, and lead agencies and vendors to deliver accountable work.
• Manage the local marketing budget, track performance and ROI, and adjust based on the data.

Required profile

• 8+ years of marketing experience, ideally in music, entertainment or content.
• Track record of brand campaigns with cultural impact and business results.
• Experience managing agency partners and budgets, and ideally coaching others.
• Strong knowledge of Colombia's music industry, artists and youth culture; music is a real passion.
• Fluent in Spanish and English.
• Bonus: an existing network of creative collaborators in Colombia.

Required skills

• Social, creator and multi-channel marketing
• Comfortable working with data to make decisions

What we offer

• Role based in Bogota, Colombia, with flexibility to work from home and in-person meetings at least 2-3 times per week.