Marketing & Lead Generation Analyst

About the role

The Marketing & Lead Generation Analyst supports the planning, execution, measurement and optimisation of marketing initiatives that drive brand positioning, product development, digital growth and qualified lead acquisition. The role blends marketing analysis, campaign coordination, CRM tracking and performance reporting to help the company attract prospects and inform strategic decisions.

Key responsibilities

• Assist in planning, coordinating, launching and monitoring multi‑channel marketing campaigns (digital, email, social, events, paid media).
• Track and analyse lead generation metrics, campaign sources, landing‑page performance and lead quality.
• Maintain CRM data, update lead statuses, segment audiences and collaborate with sales to improve funnel visibility.
• Develop and maintain reports, dashboards and KPI trackers focused on marketing performance, digital campaign results and ROI.
• Analyse website, landing‑page and social media metrics using tools such as Google Analytics.
• Support budget monitoring, campaign ROI calculations and executive reporting.

Required profile

• Professional degree in Marketing, Advertising, Communications, Business Administration, Industrial Engineering or a related field.
• Minimum two years of experience in marketing analytics, digital marketing, campaign coordination, lead generation, CRM reporting or business intelligence.
• Certifications in Google Analytics, digital marketing, CRM platforms, Power BI or Excel are a plus.
• Strong analytical mindset with the ability to translate data insights into actionable recommendations.
• Excellent organisational skills, ability to manage multiple priorities and work cross‑functionally.

Required skills

• Google Analytics (or similar digital analytics tools)
• CRM systems and lead‑tracking platforms
• Email marketing and marketing automation tools
• Social media and content performance analysis
• Website and landing‑page performance metrics
• Microsoft Excel
• Power BI or other data‑visualisation tools
• KPI monitoring and executive reporting
• Basic budget tracking and ROI analysis