Marketing Specialist

About the role

AppGate is looking for a driven, detail-oriented Marketing Specialist to support global marketing operations and campaign execution. The role reports to the Senior Director of Marketing and suits someone early in their career who enjoys working with marketing technology, data and cross-functional teams. You will help build and optimize campaigns using Salesforce and Account Engagement (Pardot), and support translation and localization of content.

Key responsibilities

• Build, test and manage email campaigns, landing pages, forms and automation workflows in Salesforce Account Engagement (Pardot)
• Run campaigns across email, webinars (Zoom), paid programs and content syndication, keeping them tagged, tracked and integrated with Salesforce CRM
• Manage campaign calendars and coordinate asset delivery with internal stakeholders and external vendors
• QA campaigns before launch, checking links, form routing, list segmentation and mobile rendering
• Track campaign metrics such as open rates, click-through rates, conversion rates and lead progression, and maintain data hygiene (list imports, deduplication, segmentation, field standardization)
• Support lead scoring and nurture programs to improve lead quality and sales handoff
• Coordinate translation and localization of emails, landing pages, social copy and sales collateral, and keep a localization tracker for turnaround times, versions and approvals
• Work with Demand Generation, Content, Design and Sales teams, document processes and contribute a library of campaign templates and operational standards

Required profile

• Ideal for someone early in their career with strong growth potential
• Detail-oriented and able to work with marketing technology, data and cross-functional teams

Required skills

• Salesforce Account Engagement (Pardot)
• CRM data management and reporting

What we offer

• Remote work
• Health insurance
• Fitness stipend and annual bonus
• E-learning platform and work-from-home stipend
• Seasonal activities and other perks