Outbound GTM Lead (Remote) - Colombia

About the role

HireHawk is a staffing and recruitment solutions company that supports businesses with onshore and offshore hiring, including recruiting, talent sourcing, payroll coordination, compliance support, onboarding and workforce management. It is looking for an Outbound GTM Lead (remote, Colombia) to build, manage and continuously improve a scalable outbound engine. The role owns the infrastructure, workflows and day-to-day systems that keep the SDR team running at full capacity, and its immediate priority is to strengthen and scale the phone-based outbound motion so SDRs have high-quality prospects, clear scripts and coaching.

Key responsibilities

• Build and manage outbound infrastructure across Apollo, CRM systems, engagement tools, enrichment platforms and reporting, and run lead list creation, segmentation, enrichment, sequence setup and campaign execution.
• Create prospect lists segmented by ICP, industry, buyer persona, geography, company size, hiring signals and staffing need, and improve list quality based on connect rates, conversation quality and meeting conversion.
• Review SDR call recordings and live calls, give coaching on openings, value proposition, qualification, objection handling and follow-up, and develop cold-call scripts, talk tracks and follow-up cadences.
• Build SDR playbooks, SOPs, training materials and call-review processes, and set realistic activity and conversion benchmarks.
• Develop and optimize cold calling, email and LinkedIn workflows, and run experiments across ICPs, messaging, channels and scripts.
• Analyze dials, connect rates, conversations, meetings booked, show rate, qualified meetings and conversion, build dashboards, keep CRM hygiene and automate manual work.

Required profile

• Previous experience in a staffing agency, recruitment firm, RPO, talent acquisition company, HR services business or workforce solutions company.
• Hands-on experience building outbound prospecting workflows with Apollo or similar platforms, and creating, enriching, validating and segmenting prospect lists.
• Experience working directly with SDRs or BDRs and improving their performance through call review, coaching and scripts.
• Ability to analyze outbound funnel performance and identify where conversion breaks down.
• Experience building outbound sales systems from the ground up and creating multichannel campaigns across phone, email, LinkedIn and CRM follow-up.
• Strong understanding of staffing and recruitment buyer personas, pain points and objections.
• Experience using AI and automation tools to improve list quality, prospect research, segmentation and workflow efficiency.
• Highly organized, process-driven, able to work independently in a fast-paced startup environment, and comfortable listening to SDR calls and giving direct feedback.

Preferred qualifications

• Experience with HubSpot, Salesforce, Outreach, Salesloft, LinkedIn Sales Navigator, ZoomInfo, Clay, Instantly, Smartlead, Zapier or Make.
• Experience managing high-volume cold-calling environments and familiarity with power dialers, parallel dialing and call analytics tools.