Outbound Sales & Lead Generation Representative

About the role

AVF Media is seeking a proactive Outbound Sales & Lead Generation Representative to drive new client acquisition for its digital marketing services. The role focuses on identifying cold prospects, initiating contact, and booking qualified sales calls with U.S.-based business owners.

Key responsibilities

• Research and compile lists of qualified business owners in target industries across the United States.
• Locate decision‑maker contact information (names, emails, phone numbers, social profiles) using online tools and directories.
• Conduct cold calls and send personalized cold emails, LinkedIn, Instagram, Facebook, and other platform messages.
• Qualify prospects based on need, size, and fit, then schedule sales calls on the company calendar.
• Track all outreach activity, follow‑ups, and booked calls in a CRM or spreadsheet.
• Report daily metrics including conversations, booked calls, and pipeline updates.

Required profile

• Confident and persistent with a high tolerance for rejection.
• Self‑motivated and able to work independently without micromanagement.
• Strong spoken and written English, comfortable speaking with U.S. business owners.
• Experience in outbound sales, appointment setting, SDR/BDR, or lead generation.

Required skills

• Proficiency with Google search, LinkedIn, Facebook, Instagram, and business directories for prospect research.
• Experience using CRM or lead‑generation tools such as HubSpot, GoHighLevel, Apollo, LinkedIn Sales Navigator, Google Sheets, and ClickUp.
• Ability to track leads and follow‑ups clearly and consistently.