Paid Advertising Strategist, Lead Generation

About the role

Power Digital is an AI-native growth firm that helps brands grow through strategy, execution and measurement. As a Paid Advertising Strategist, you own the execution, performance and growth of campaigns in your book of business, working closely with account leadership to shape the strategy within the broader media mix. You report, optimize, communicate with clients and run keyword research, ad copy, bid optimizations and routine campaign management, sometimes with the support of a specialist.

Key responsibilities

• Own and execute performance marketing on paid social and paid media native platforms (Meta, TikTok, Pinterest, LinkedIn, Google, YouTube, Bing)
• Build and produce campaigns end-to-end with redundancy across channels and on-time delivery
• Lead optimizations aimed at performance improvement against goals
• Manage client budgets and advise on budget changes, with accurate budget pacing
• Maintain client testing roadmaps, project manage experiments and escalate performance risks early
• Provide proactive strategy recommendations and weekly client progress recaps
• Own internal strategic communication and share performance insights and recommendations with the team
• Use data to tell a story and communicate results clearly to clients and stakeholders

Required profile

• 2-3 years of digital marketing experience, including 1-2 years in an agency setting
• Hands-on experience with at least two paid channels (Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat or others), including bid optimization, keyword research and ad copy development
• Advanced proficiency in spoken and written English
• Client-facing presentation skills and strong communication

Required skills

• Google/Microsoft Office suite
• Google Analytics
• Full-funnel marketing understanding
• Project management and organization

What we offer

• Base salary plus commission opportunities
• Prepaid medicine plan and employee assistance program
• 15 paid vacation days per year, up to 4 hours of volunteer time off per quarter, and 17 Colombian national holidays plus 2 mental health days
• Fully flexible work: full-remote, in-office or hybrid, with a one-time WFH stipend added to the first paycheck
• Legal benefits such as Prima, cesantias and paid social security
• Ongoing development programs, quarterly awards and DEI involvement