Product Marketing Lead - Remote

About the role

SaaS Talent, a recruiting and GTM partner for B2B AI, SaaS and tech companies, is hiring a Product Marketing Lead for a remote role open to LATAM candidates. The candidate owns the marketing function end to end: packaging the business into clear, repeatable programs, building the lead funnel and running a single, deliberate go-to-market plan. The role works closely with the founder and leadership team and suits someone who builds from the ground up and moves between strategy and execution.

Key responsibilities

• Package the service lines (Talent & Recruiting, Growth Coaching, Partner Program) into productized offerings, turning the founder's knowledge into consistent playbooks.
• Build the lead funnel: define stages, lead scoring, nurture and qualification in HubSpot, and own the KPIs.
• Set the go-to-market plan: choose channels, order and rationale, replacing scattered activity with one program.
• Create content and publish it where buyers look: industry publications, LinkedIn, YouTube, Quora and Reddit, plus website copy that builds SEO and AEO authority.
• Write positioning, website and landing page copy, sales enablement and thought leadership.
• Manage social media (LinkedIn first), email and newsletters, and paid media (LinkedIn, Google, Meta).
• Brief and steer content contractors, the video team, PR, design and the website rebuild.
• Use AI for speed and efficiency, and partner with sales and the founders on what converts.

Required profile

• 7+ years in B2B marketing, with meaningful product marketing experience at a B2B SaaS company (strongly preferred) or a recruiting, talent or professional services firm.
• Has built and run a B2B lead funnel and can explain its KPIs and results.
• Strong writer with a B2B portfolio of positioning, website copy and thought leadership.
• Fluent English; C1 level required.
• Experience placing content in third-party publications, and experience directing freelancers, contractors or agencies.

Required skills

• Hands-on social media, email B2B campaigns, LinkedIn, Google and Meta paid media.
• Marketing automation (HubSpot strongly preferred).
• SEO and AEO, and expert use of AI tools in marketing.
• Experience in SaaS, AI or tech companies.

What we offer

• Remote work.
• Weekends off and PTOs.
• Local holidays and schedule flexibility.
• Growth opportunities.