Senior Trade Marketing Analyst - E-commerce Channel

About the role

Henkel is looking for a Senior Trade Marketing Analyst to lead the Trade Marketing strategy for its E-commerce channel, driving profitable growth across strategic customers, marketplaces and digital platforms. The role develops and implements commercial and promotional plans that maximise brand visibility, conversion and profitability, working cross-functionally with Sales, Marketing, Category Management and In-Store Execution teams.

Key responsibilities

• Lead the development and execution of Trade Marketing strategies and annual business plans for the E-commerce channel.
• Develop and run brand activation campaigns, promotions and customer marketing initiatives to drive shopper acquisition, conversion and sell-out.
• Manage customer touchpoints and adapt national brand activations to each customer's needs.
• Build relationships with strategic customers, online retailers and marketplace partners.
• Manage the annual trade investment budget against KPIs such as Net Sales, Gross Profit, profitability, margin and L6B.
• Design and run omnichannel initiatives and commercial strategies that improve visibility, traffic and conversion.
• Coordinate external agencies and partners on digital assets, promotions, POS materials and activations.
• Analyse sales performance, shopper behaviour and campaign results, and report KPIs and insights to executives.
• Lead cross-functional projects and conduct regular customer visits and business reviews.

Required profile

• Bachelor's degree in Business Administration, Marketing, Industrial Engineering, Economics, International Business or a related field.
• Experience in Trade Marketing, Customer Marketing, Category Management, E-commerce or similar commercial roles.
• Proven experience developing and running Trade Marketing strategies in E-commerce, marketplaces or modern retail.
• Advanced English proficiency.

Required skills

• Advanced Excel and data analysis skills.
• Strong analytical, negotiation, communication and stakeholder management skills.

What we offer

• Flexible work scheme with flexible hours, hybrid model and work-from-anywhere option for up to 30 days per year.
• Diverse national and international growth opportunities.
• Wellbeing programmes with health and preventive care.
• Gender-neutral parental leave of at least 8 weeks.
• Employee Share Plan with voluntary investment and company matching shares.