Sr. Specialist SEO

About the role

The Senior SEO Specialist will join the LAM eCommerce SEO practice, acting as a bridge between organic search, consumer intelligence, and data‑driven decision‑making. The role supports organic revenue growth across Latin American eCommerce sites and advises merchandising, content, and marketing teams.

Key responsibilities

• Own eCommerce SEO KPIs for LAM, define, monitor and report performance.
• Leverage SEO analytics platforms and Google Search Console to uncover growth opportunities.
• Coordinate with the Global SEO Technical team on structured data, crawl management, indexability audits, Core Web Vitals and site architecture.
• Implement on‑site content optimisations, internal linking and topical relevance improvements.
• Translate search trends into consumer‑insight reports for marketing and merchandising.
• Build dashboards linking SEO performance to visibility, engagement and revenue.
• Explore and deploy AI‑powered tools for content briefs, keyword clustering, automated reporting and anomaly detection.

Required profile

• Strong analytical mindset with a passion for consumer behaviour insights.
• Experience in eCommerce SEO within a multi‑market environment.
• Comfortable working with automation and AI tools to scale impact.
• Excellent communication skills to influence cross‑functional stakeholders.

Required skills

• Google Search Console
• Structured data / schema implementation
• Core Web Vitals optimization
• SEO analytics platforms
• AI‑powered SEO tooling